Photo by Pixel
Dolce and Gabbana has launched a selection of home decor
products with Italian company Smeg and the promotion
“From Sicily with Love” They have juicers, mixers, blenders
and toasters with D and G icons of peaches lemons and leaves.
They have fashion wear and turned it into home ware. It is sold
in Williams Sonoma, Neiman Marcus, Nordstrom’s and online
websites, they retail for $650.00. The company is not the first
fashion label for home design there is Ralph Lauren Home,
Missoni and Hermes. Dolce and Gabbana has been famous
for their use of red, yellow and green palettes as well as
floral and crown patterns. The design house has limited edition
refrigerators with an Italian opera scene, colorful patterns and
island theme which should store more then cold cash for $50,000.
Fiat and Smeg carry a cooler designed as a red car. The brand’s
advertising campaigns portray the sunny island and heritage
heritage and give a feel for the vacation enclave. It is a lifestyle
brand.