La Mer, the exclusive French skin care line named after the sea, prides itself on its’ technology. The high end line provides a full range of products for a variety of skin types, but has a niche market. The company expanded, in 2015, with the Genaissance de la Mer collection. Physicist, Max Huber and the Max Huber Research Lab use the properties of the sea and with research brought algae, sourced from Brittany, France, combined with hyaluronic acid polysaccharides and crystals to plump the skin. The first product, Serum Essence, a silky both like serum smooths and firms the skin by healing and regenerating skin cells. The brand has launched the newest products; The Eye and Expression Cream and The Infused Lotion. A massage tool, inspired by smooth sea stones washed ashore, helps with expression lines and reducing puffiness. The Infused Lotion utilizes The Probio Ferment, helping with resilience and balance. The technique of combining ferments is a concept that single ingredients undergo a metabolic process, turning them into micronutrients for the skin to easily absorb. The wave of research and marketing make La Mer a brand for the savvy consumer.