Veuve Clicquot Champagne has their yellow brut and
rose collections packaged in a paint tube design. The
Colorama or “Gouache” line celebrates the 200th
anniversary of the bubbly by combining the yellow
and rose labels in a way that reflects the taste and
color of the beverage. The yellow label has a white
fruity grape note followed by vanilla and brioche. It
is the same as a bottle, but instead is in a 75 cl tube
which is warm for 2 hrs.. It retails for $65.00. The rose has
a sweet essence with the pretty pink label. Madame Clicquot
ran the brand when her husband passed away and made it
a household name outside of Reims, France. The Maison
was bought by Moet and Chandon and is now part of
the parent company, fashion and design conglomerate
LVMH (Louis Vuitton Moet Hennessey). The Clicquot brand
wants to focus on taste, design and the aesthetic of color.
The Colorama products carry a bottle that comes in a
beautiful birthday cake box design, reminiscent of confetti
and balloons drowned in pink, white and yellow. Another
Colorama design is the yellow label bottle with a design
of a pencil in creative packaging. The pencil is a magnet
which one can write a message on and it makes a great gift
box. Veuve Clicqout is a major sponsor of the Polo Classic
which is held in NYC and Los Angeles. The V.C. merchandise
consists of; yellow logo blankets, tents, towels, umbrellas,
and champagne buckets as well as a the champagne itself.
Celebrity polo player, Nacho Figueras, the face of Ralph
Lauren’s Polo Cologne, is often playing at the matches.
Fashion, design and color are a piece of the Veuve Clicquot
brand which was founded as far back as 1772.