Paris and Nicky Hilton; Socialite Sisters

As long as there has been Reality TV, night club promoters and parties, fashion designers, influencers, Paris’ pink and sparkle, Nicky’s French Sole shoe collaboration, a start up Hilton boutique and celebutantes, the Hilton sisters have become a household name. Paris Hilton’s expression; that’s hot and sliving-slay/living and chihuahua, Tinkerbell, have become pop culture. Born to Richard and Kathy Hilton, they were born in LA and moved to NYC. Kim and Kylie, are their maternal aunts and have been on The Housewives of Beverly Hills, the family fame game is de rigeur. They’re the great granddaughter’s of Conrad Sr. and the grandaugther’s of Barron Sr., founders of Hilton Hotels. Their world has revolved around in living in NYC and Beverly Hills, traveling to places such as: Las Vegas, Paris, London, Ibiza and around the world, we have watched the pair of sisters grow up. The Hilton Hotel Corporation and Hilton Foundation, started by Conrad and Baron Srs., a worldwide hotel chain and business and an established philanthropic foundation, lends to the family name.

Paris and Nicky Hilton seem closer than ever and have q and a sessions and are in the spotlight again. Paris has created the campaign #breakingcodesilence in order to end the troubled teen industry, where schools such as the one she attended, Provo County in Provo, Utah, have made the news. Her documentary; “This is Paris” shows her life in music, merchandise, fashion and personal interests, but focuses on teens at a school which is marketed as therapeutic, but ended up being a nightmare for her and many of her peers. She speaks of the school staff screaming and keeping her in isolation, which resulted in a diagnosis of PTSD and night terrors There are other similar programs across the U.S.. Provo Canyon, was sold to another company, they deny these allegations. She is well remembered for her reality show; The Simple Life, with Nicole Richie. A parody with the two milking cows while residing on a rural farm and making blunders at a fast food place, while missing their cosmopolitan lifestyles. She speaks of this as a comedy and her perception of acting ditzy, being well that, an act. Paris Hilton has a taste for bling which can be seen in her passion for sparkles, her favorite color pink and clothing collection. For her 21 birthday, she wore a short silver Swarovski Crystal beaded dress, designed by Julian MacDonald which was paired with a tiara. Kendall Jenner copied the dress and Nicky, have worn the actual ensemble for a party. Her days of self promotion with other celbutante influencers such as; Kim Kardashian are not quite at the same level. She has her music career where she sings pop songs and DJ’s. Paris has created a multi million dollar business with products ranging from perfumes to clothing. Paris and Nicky’s favorite travel destination; Tokyo. They worked with Japanese handbag designer, House of Samantha Thavasa. Paris was a model and Nicky worked on creative, Paris has matured, almost 40, she is in love with bf, Carter Reum. According to People Magazine and other media outlets, the couple is trying to conceive using IVF. Paris Hilton influences a fantasy world which is glamorous, but some of it is business and not all is perfect and golden.

Nicky Hilton married banking heir, James Rothschild in London’s Kensington Palace, She had a lavish wedding and wore a custom made Valentino wedding dress which required many atelier fittings. The couple have two daughters, Lily Grace who is 4 and Theodora or Teddy, 3 yrs old. Nicky Hilton collaborates on a shoe line with French Soles. The shoes are flats, some with tie bows and come in a rainbow of colors. Some have designs with leopard patterns, velvet and a set of batting eyes with eyelashes, The sisters were offered a role on Sex and The City, but this did not work out,. Nicky works with a foundation which helps to prevent child sex trafficking. Nicky collaborated on an eye makeup line with SmashBox Cosmetics. The eye palette features a smoky color palette, eyeliner and mascara, packaged in a black case with a cat eye symbol. She designed jewelry for a company and has come out with a book: Style 365.

sThe Hilton sisters have two younger brothers, Barron who recently married and the couple has a newborn daughter, Milou. As well as the youngest sibling, Conrad. Keep on the lookout for a new generation of Hiltons.

The Social Media and Fashion: The Couture Clock goes TikTok

TikTok, the social media channel, the spot for dance moves, music, and lifestyle videos .. has become the major channel for fashion. Due to COVID, the social media is the next best thing to being there. New York FW, London FW, Milan FW and Paris FW have had live-streamed shows and have been on YouTube, the past few years. This has been the target market for those who do not attend shows, but the insider’s glimpse has became more public. This year, everything is virtual. TikTok, although under the radar of China vs the US, is a tool which captures images well. TikTok sponsored the “Gucci Model Challenge” and this gives publicity to the brand as well as models, keeping Gucci fresh with 7.9 million views. Lachlan Watson from “The Adventures of Sabrina” played an audio promoting the Gucci scarf. Bethann Hardison, another contestant, will be featured in the Epilogue Collection 2020 show. All potential future young faces for Gucci. Fendi, Dior, Louis Vuitton, major luxury brands, as well as emerging designers, turn to social media until it is safer to go to the ateliers, studios and runways. Spring/Summer 2021 fashion weeks will use social media and live streaming. Most in person shows have been cancelled, but the Jason Wu collection at NYC’s Spring Place, presented a socially distanced performance with a theme from Tulum, Mexico. The CDFA has designed a platform called Runway360 to help present virtual fashion. A designer, last season, showed their designs on a 3-D avatar, a unique and effective way for the audience or consumer to see the designs dimensionally. The way the fashion industry advertises and debuts the new collections and upcoming trends will change, for awhile. Even though stores have opened, online shopping is the new normal and people flock to sites such as; Yoox, Net a Porter and Moda Operandi to purchase a selection of merchandise. Online shopping has been a great presence the last half year and will continue to grow, according to” Business of Fashion” and “Business Insider”. Culture, music, virtual museums tours and home delivery emails, fashion, movies, cooking, travel, the way we can appreciate culture, has turned marketing avenues.