Instant Wonder Stores: Marvel at Swarovski’s Colorful Designs
Swarovski Jewelry and crystal has designed and rebranded with the Instant Wonder stores. The genius behind the creative direction is Giovanna Batagglia Englebert, an Italian powerhouse of fashion for Swarovski, in modeling and editorial work. They will open 28 Instant Wonder Stores. The first, in Milan at the Vittoria Emanuele Galleria, Paris’s Champs Elyseé, Rockefeller Center and Broadway in Soho, NYC. Recent openings in Mexico City, São Paulo and Singapore. The concept is a celebration of nature merged with the “instant wonder” of color and bold, monochromatic, ombre and a waterfall of colored gems. It is collection number 1 which represents harmony, light and intrigue. Instant Wonder shows jewels, watches, drop earrings, bolder cocktail rings, geometric and bright colored rings, necklaces and figurines which are cased in hexagonal shelves of pink, green and yellow. Metallic figurines, in matching colors, are used to demonstrate this new age of the merchandise. Swarovski is a family company, founded in Wattens, Austria, in the late 1800’s. There is the iconic swan logo, classic collection, accessories, themes from movies such as; Star Wars and Wonder Woman and atelier pieces. Wonder about Instant Wonder, new Swarovski branding, welcoming in the digital and post pandemic era.