Tiffany’s Gold and Silver :Merges a Digital Ad with Rosé

Tiffany’s sells fine jewelry and has relied on traditional marketing with Audrey’s Breakfast atTiffany’s, wearing low slung and close to the neck pearls with a black dress. The current digital ad campaign for the Hardware Collection has a new concept and face. One of the collections is bold geographic shapes, chain links, ball shapes and added locket charms. The new global brand ambassador is K Pop singer; Rosé. Rosé poses in pictures, wearing drop ball shaped earrings, chainlink necklace and bracelet. The Blackpink singing group has catchy and sedcutive tunes such as; “On The Ground”. The girl group group is comprised of three other females who model for Dior, Celine, and Chanel.Rosé has a pretty edge to her appearance. She is Tiffany’s new marketing choice along with Lupita Nyong’o, Johnny Yee and Elle Fanning. The brand is creating a marketing campaign, aiming to target a younger demographic who prefers more modern jewelry. She has blond hair with a pink tone, paired with the 18 K rose gold Hardware. Rosé is on the cover of Vogue Australia and did a campaign with St. Laurent. She is wearing a short alluring black outfit with gold accents. You can follow her on Instagram at; Roses_are _Rosie and the band at; Blackpink. The flagship window features The Hardwear collection pieces resemble a ball and chain theme, reminiscent of the rhythm and skyline of NYC. One can attach a lock charm or any other of the Tiffany links to create a new look. The window’s backdrop is a black and white screen with moving images of the city skyline. Rosé is of Korean heritage, but was born in New Zealand and grew up in Australia. Her music and look embodies K Pop, the language and some of the style, but her current dream is residing in the Big Apple. Rosé has been wearing Tiffany since she was a teen. Expect to see her in future fashion and cosmetic ads as well as her pursuit in music. The mix between fashion and music seems to always enhance brands and link music to another pop culture destination.

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The Pearl Girl

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Pearls have been used as a decorative form for ages.

K2 Pearls is an online retailer, but made it’s mark

at the Nolita Market, which operates throughout the

warmer months. The owner, Kevin Lee, is NY born and

was an English instructor in Asia. He decided to gather

pearls from lakes and oceans in China, Indonesia, Bali, Fiji,

Java and French Polynesia. He uses nature’s color palettes,

from white to purple and golden South Sea pearls, to

jewelry that is on display next to the Old St. Patrick’s

Church. Natives of these countries, help to design and

create the line. The collection of pearls are sometimes

solitaires or strands which become bracelets, necklaces

and earrings. He uses gold and silver vermeil as chains,

stone material merges with the pearl designs. The table is

open from 10 A.M. until 6:30 P.M. on Wednesdays through

Sundays in the spring to fall. During the winter, Kevin Lee

travels to countries abundant with pearls and works on

the collection. He still writes  and has published a book;

Indonesia Discovered. The book covers his journey through

the land and speaks to his personal journey with people,

language, culture and pearl arena. Lee speaks Indonesian,

the fashion is intertwined with the culture of each region he

visits. Another jewelry line which is admired in the pearl

world, is Mikimoto, founded by Mr. Mikimoto of Japan in

the 1800’s. There is a boutique on Fifth Avenue and it caters

to high end markets worldwide. The company uses grade

A Akyoi shades mixed with precious gems and gold.

The displays are magnificent and are classic and modern,

often at auction houses such as; Christie’s and Sotheby’s.

Two companies which specialize in the pearl market yet

target separate markets. They both attract those who are

pearl lovers and afficonados.