Paris Hilton: The New Simple Life

Everyone has an image of Paris Hilton; whether as pop culture and brand influencer, DJ, Hilton Hotel heiress, perfume and skincare entrepreneur, model, Hollywood blond, an infamous leaked sex tape by her then boyfriend or the from the parody TV show; The Simple Life. Now she has a YouTube show named Cooking With Paris. We will soon see another side of Ms. Hilton. The documentary, This is Paris, produced by Alexandra Dean, who developed Bombshell depicting actress, Hedy Lamarr. The release, this September 15th on YouTube. A sequel to Hilton’s 2008, Toronto International nominated film, Paris, not France. The trailer shows a montage of the celebutante with long platinum blond hair and designer sparkly outfits aka Barbie, Beverly Hills estate, family members, then the message: no one really knows the real Paris. People might think she came to instant fame with a paparazzi crowd, but the little girl who was growing up in California and NYC, says; she never really knew who she was. The real Paris undergoes a self revelation which has helped her therapeutically and explains life to family and viewers. During the 90-‘s, she promoted parties at nightclubs, The Sugar Factory and fashion/music/dance parties in places such as; LA, Las Vegas, Tokyo and Miami. She has a social media following of 11 million on Instagram. Her perfume of the moment, diamonds and the reality show; The Simple Life with Nicole Richie, show her image as an over the top fantasy. Her grandmother would call her the nickname, star, as a child, and compared her to Lana Tuner and Grace Kelly. The soft Marilyn Monroe like voice, changes into a mature tone and reveals layers of being the self whom she wishes to express. In a Sunday Morning CBS Interview, Paris talks about future plan, the past and misconceptions. A key issue, her teenage years at The Provo Canyon School in Utah, which focused on troubled teens. She speaks of the school as traumatic and abusive. Paris has never shared much of this with others, but the experience affected her physically and mentally. Much of her teen life with the trauma she endured and the “wilder” image, seems to stem from her younger life. The teenager had been living in the NYC Waldorf Astoria and like many teens, she had access to nightlife and did not tend to focus on school. Her parents sent her to a few wilderness camps and residential school, but she now reveals, the alleged verbal and physical abuse which occurred at this school. Other students who have attended, have spoken of similar incidents and Paris and some of the friends from school, meet to start a campaign; break the silence. They propose change and make billboards which portray the after effects of the abuse. Rick and Kathy Hilton, got caught in the process of trying to help her change partying ways and thought the school was going to break these habits. Paris says she was silenced from telling her family about the nightmare which was occurring. Nicky Hilton, her look alike younger sister, seems reserved and was not in the limelight, as frequently, back in the day. She is married to James Rothschild from the banking dynasty and have two daughters, Lily Grace and Thea. She has had past business ventures, but works on a shoe line collaboration with French Soles. Paris’s younger brothers; Conrad and Barron are now grown. Her mother’s sisters; Kim and Kylie are stars on The Housewives of Beverly Hills, even Zsa Zsa Gabor married into the Hilton family. Kathy Hilton and her sisters were child actresses too. Paris Hilton precedes reality TV star: Kim Kardashian West with nightclub appearances and reality TV. She could be dubbed a pioneer of self promotion and paved the way for social media. Paris Hilton’s net worth is about $300 million dollars which comes from an impressive line of skin care, makeup, pretty perfumes and a total of 19 lines which have earned 3 billion dollars in sales. The expression; “That’s Hot” has been replaced with “Sliving”, a combination of slaying and living. An Instagram picture of “sliving” is of someone enjoying themselves while appearing to display style. Paris Hilton has a serious boyfriend, Carter Reum. At almost 40, Hilton would like to settle down and have a family. Paris Hilton has come along way since her party years and will say; “Of course she knew Walmart does not sell walls”. The ditzy blond image was just that, an act. It is time to reflect as to what one sees at a venue or on TV, is not the full picture. Hilton speaks about Brittany Spear’s conservatorship and does not think some are being fair to the pop star and her children. Riches and the spotlight do not always add up to life on a deeper surface. The film shows happy childhood and family moments, her present career, but reveals dark and sad secrets. Nicky Hilton reveals trivia such as; she was the one trying on the heels as a child and Paris was more of a tom boy. Paris Hilton is multi dimensional and is prepared have a bright and sparkly future.

The Social Media and Fashion: The Couture Clock goes TikTok

TikTok, the social media channel, the spot for dance moves, music, and lifestyle videos .. has become the major channel for fashion. Due to COVID, the social media is the next best thing to being there. New York FW, London FW, Milan FW and Paris FW have had live-streamed shows and have been on YouTube, the past few years. This has been the target market for those who do not attend shows, but the insider’s glimpse has became more public. This year, everything is virtual. TikTok, although under the radar of China vs the US, is a tool which captures images well. TikTok sponsored the “Gucci Model Challenge” and this gives publicity to the brand as well as models, keeping Gucci fresh with 7.9 million views. Lachlan Watson from “The Adventures of Sabrina” played an audio promoting the Gucci scarf. Bethann Hardison, another contestant, will be featured in the Epilogue Collection 2020 show. All potential future young faces for Gucci. Fendi, Dior, Louis Vuitton, major luxury brands, as well as emerging designers, turn to social media until it is safer to go to the ateliers, studios and runways. Spring/Summer 2021 fashion weeks will use social media and live streaming. Most in person shows have been cancelled, but the Jason Wu collection at NYC’s Spring Place, presented a socially distanced performance with a theme from Tulum, Mexico. The CDFA has designed a platform called Runway360 to help present virtual fashion. A designer, last season, showed their designs on a 3-D avatar, a unique and effective way for the audience or consumer to see the designs dimensionally. The way the fashion industry advertises and debuts the new collections and upcoming trends will change, for awhile. Even though stores have opened, online shopping is the new normal and people flock to sites such as; Yoox, Net a Porter and Moda Operandi to purchase a selection of merchandise. Online shopping has been a great presence the last half year and will continue to grow, according to” Business of Fashion” and “Business Insider”. Culture, music, virtual museums tours and home delivery emails, fashion, movies, cooking, travel, the way we can appreciate culture, has turned marketing avenues.