Tiffany’s Gold and Silver :Merges a Digital Ad with Rosé

Tiffany’s sells fine jewelry and has relied on traditional marketing with Audrey’s Breakfast atTiffany’s, wearing low slung and close to the neck pearls with a black dress. The current digital ad campaign for the Hardware Collection has a new concept and face. One of the collections is bold geographic shapes, chain links, ball shapes and added locket charms. The new global brand ambassador is K Pop singer; Rosé. Rosé poses in pictures, wearing drop ball shaped earrings, chainlink necklace and bracelet. The Blackpink singing group has catchy and sedcutive tunes such as; “On The Ground”. The girl group group is comprised of three other females who model for Dior, Celine, and Chanel.Rosé has a pretty edge to her appearance. She is Tiffany’s new marketing choice along with Lupita Nyong’o, Johnny Yee and Elle Fanning. The brand is creating a marketing campaign, aiming to target a younger demographic who prefers more modern jewelry. She has blond hair with a pink tone, paired with the 18 K rose gold Hardware. Rosé is on the cover of Vogue Australia and did a campaign with St. Laurent. She is wearing a short alluring black outfit with gold accents. You can follow her on Instagram at; Roses_are _Rosie and the band at; Blackpink. The flagship window features The Hardwear collection pieces resemble a ball and chain theme, reminiscent of the rhythm and skyline of NYC. One can attach a lock charm or any other of the Tiffany links to create a new look. The window’s backdrop is a black and white screen with moving images of the city skyline. Rosé is of Korean heritage, but was born in New Zealand and grew up in Australia. Her music and look embodies K Pop, the language and some of the style, but her current dream is residing in the Big Apple. Rosé has been wearing Tiffany since she was a teen. Expect to see her in future fashion and cosmetic ads as well as her pursuit in music. The mix between fashion and music seems to always enhance brands and link music to another pop culture destination.




K Beauty is More than Okay

K Beauty or Korean Beauty, the formal name, is a big trend in the skin care market. South Korea plays a large role in the skin care arena, in addition to cosmetics and hair care. Yet, skin care equals more revenue and K beauty sales have reached 17 billion dollars in South Korea, alone. Wow, this is more trending than K Pop and Korean barbecue. The major cities outside Asia, which have a Little Korea towns, capitalize on products and bring the merchandise and expertise to new demographics in the West. European and US research and development cosmetic companies are collaborating and investing in Korean skincare lines. Korean skin products are a piece of the culture. The focus is on health, well being, hydration, lack of pigmentation, a glass skin look, innovation, indie brands, skin education, video tutorials, influencers and manufacturing/exporting products. Etude House is a company which pioneered the Korean skincare trend. The 12 step cleansing routine begins at a young age with both oil based and water based cleansing before makeup and the skin care program is unisex. The K Pop culture of the future with models such as: Song Hye Kyo, is a K beauty model, actress and influencer. Everyone has tried a pack of sheet or bubble masks, decorated in cute packaging, targeted for all skin types. They refresh for the night and – or morning. Charlotte Chou and David Chou are of Korean heritage, but are LA born. They started a skin line, in 2012, Soko Glam. The company, # 1 in K Beauty, is a melange of products by various brands which help with cleansing, toning, essence, clarifying, redness, acne, wrinkles and dry skin. The work and their book; “The Little Book of Skincare”, got the pair a start. Some of the brands they sell; Son Réve, COSrx, Camille Rose, JAUM, Only (Good) Skin Days, Neogen, Saturday Skin, Nature Republic, Skinfood, Miisha, Joseon. Herbal products, JeJu green tea, red pine, ginseng, papaya, snails, avocados, bee serum and manuka honey, camu camu berry, amnio acids, patches, hyaluronic acids, beta and alpha acids and non toxic ingredients are common with K Beauty. KLOG is Soko Glam’s blog which discusses skin care tips, trends, new items and there is a skin concierge available for consultations. Amorepacific and subsidiary lines; Sulwhasoo are sold in high end venues, as well as innisfree, with its own stores. Innisfree sources all of its products from JeJu Island, a volcanic island off the Korean coast. The company recommends a double cleanse process with a specific skin type cleanser plus an oil based one to remove traces of impurities and makeup. Beneficial ingredients from the varying climates of the island are; dewy and glowing cherry blossom, soothing aloe vera, green tea seeds, tangerine skin, soybeans, volcanic ash and lava and salt waters. They have a sheet mask pack and makeup line as well. Search the innisfree website for company products, subscriptions and their mission. They try to provide healthy substances from nature which sooth and nourish, moisiturize, control oil, calm, repair and condition hair and skin. Plastic surgery rates in Korea are quite high, especially amongst those in the 19-29 age category. The most popular procedures; double eye lid surgery, since Koreans are born with no crease, and rhinoplasty. Plastic recycling is in as well, with the recycling of glass and plastics as well as sourcing sustainable ingredients. South Korean President, Moon Bae In, has banned job applications from requiring a photo and is trying to stop the influx of plastic surgery ads in the metro. A female got 15 surgeries and then took to her own devices, injecting herself with problematic substances. Regardless, K Beauty is on the rise and will yield great results.