The capucines handbag by French icon design house, Louis Vuitton, has launched a new ad campaign. The bag is a classic for the company and is trés chic Parisian as well as having a universal appeal. The ads show Princess Olympia of Greece, or Princesse de Grece, modeling the bag with scenes filmed in the city of light. Olympia, daughter of Marie Chantal and Prince Pavlos of Greece, is wearing the bags in a variety of colors, ranging from white to dark green. She strides in cute casual wear, pants and dresses, carrying the bag which shows the products beauty and versatility. We see her lying coyly on a white bed with a white cat, wearing a short top blanc and leggings. She is in a cute townhouse where she is relaxing in a Lolita like style. Olympia is shown eating bon bons reading the Le Gazette de Paris. Olympia then walks down a spiral staircase, wearing a a blue mini dress, with another colored bag, going up and down in an old style elevator and on a balcony taking a selfie, eating croissants and wearing dark sunglasses. She is speeding along the Seine, by bicycle, with the Tour Eiffel in the background. The sexy music, features a French female singer, crooning to the tune from The Who’s Talking ‘Bout My Generation. The ad clips move in a fast pace with a twist on the famous handbag which is named after Rue Neuve de Capucine, the first Louis Vuitton maison. The company was founded in the mid 1800’s and has a history of producing well made leather goods; traveling luggage, bags, wallets, shoes and fashion apparel. They changed their signature color from a orange -yellow to brown packaging, but the brand is classic and modern. The Capucines comes in styles such as; mini, BB and artsy. It ranges in price from $2,000 -$40, 000 + for the crocodile skin bags, all with the signature LV emblem on top and has a handle or leather strap. Check out the ads because they add a great look for any season; in bright pink, classic green, white, black. or with designs. They are functional and fashionable pieces to be enjoyed for your generation.
TikTok, the social media channel, the spot for dance moves, music, and lifestyle videos .. has become the major channel for fashion. Due to COVID, the social media is the next best thing to being there. New York FW, London FW, Milan FW and Paris FW have had live-streamed shows and have been on YouTube, the past few years. This has been the target market for those who do not attend shows, but the insider’s glimpse has became more public. This year, everything is virtual. TikTok, although under the radar of China vs the US, is a tool which captures images well. TikTok sponsored the “Gucci Model Challenge” and this gives publicity to the brand as well as models, keeping Gucci fresh with 7.9 million views. Lachlan Watson from “The Adventures of Sabrina” played an audio promoting the Gucci scarf. Bethann Hardison, another contestant, will be featured in the Epilogue Collection 2020 show. All potential future young faces for Gucci. Fendi, Dior, Louis Vuitton, major luxury brands, as well as emerging designers, turn to social media until it is safer to go to the ateliers, studios and runways. Spring/Summer 2021 fashion weeks will use social media and live streaming. Most in person shows have been cancelled, but the Jason Wu collection at NYC’s Spring Place, presented a socially distanced performance with a theme from Tulum, Mexico. The CDFA has designed a platform called Runway360 to help present virtual fashion. A designer, last season, showed their designs on a 3-D avatar, a unique and effective way for the audience or consumer to see the designs dimensionally. The way the fashion industry advertises and debuts the new collections and upcoming trends will change, for awhile. Even though stores have opened, online shopping is the new normal and people flock to sites such as; Yoox, Net a Porter and Moda Operandi to purchase a selection of merchandise. Online shopping has been a great presence the last half year and will continue to grow, according to” Business of Fashion” and “Business Insider”. Culture, music, virtual museums tours and home delivery emails, fashion, movies, cooking, travel, the way we can appreciate culture, has turned marketing avenues.