In the time of #BlackLivesMatter: the senseless killings of: George Floyd, Breonna Lewis and Ahmaud Arbery, bring new meaning to race and social injustice. A cosmetics company started by Nigerian born entrepreneur, Sharon Chuter, brings a new perspective to racial understanding. Sharon Chuter was born in Nigeria and moved to London, working as an executive for LVMH and is founder of Uoma Beauty. Uoma (pronounced Oh Ma) is the Nigerian word for beautiful in Igbo. Uomo is profiled by Allure Magazine which highlights an entrepreneur who is making strides in cosmetics, but cares about dialogue and fostering understanding concerning race and racism. Yesterday, the social media had Blackout Tuesday, users put up a black square, in which people stood in solidarity for the black community and against the killing of George Floyd. #TheShowMustBePaused was targeted to music sites; Apple, Spotify and YouTube, which went silent.
Chuter says; “There are many lines such as; Fenty Effect, which address a multitude of skin shades, but she wants to take it a step further and enhance communication between women and people from all races to foster more equality. Coming from Nigeria, she knows of the obstacles and injustices which have occurred in her homeland as well as throughout Africa. The Uoma line has a foundation named, Say What which comes in 51 shades, but Chuter empathizes the unique and authentic self. This is in response to ones inner and outer beauty. The line uses the Fitzpatrick Scale which measures skin’s reaction to the sun. The scale identifies 6 skin groups which have similar characteristics and skincare needs. Skin Kin comes in shades from cool to warm; White Pearl, Fair Lady, Honey, Honey, Bronze Venus, Brown Sugar and Black Pearl. Uoma Beauty wants to know what a woman likes and wants more of in her daily life and how her outer appearance can fulfill needs in other areas. Fair skin tends to get red easily and is hypersensitive so Uoma uses microalgae. Rose Hybrid which reduces sebum production and induces elastin production are ingredients for those who would pick the Honey Honey shade. Brown Sugar and Black Pearl users tend to have a dullness and the line contains tomato as a brightening agent. For lips, metallic shades in Black Magic Impact and matte lipsticks are Bad A…. The packaging is bold, shiny, innovative and modern with moderate pricing. The Skin Woke concealer comes in 18 shades, a liquid eyeliner with a name such as; Cleopatra and Boss Gloss monikers; Diana Ross and Maya Angelou. These black females are a legendary singer/performer and the other, a world renowned author and activist. Bahia and Trinidad are lipstick names and are places reminiscent of shades which have a natural warm hue, kissed by the sun on a tropical beach. The line has versatile eye shadow palettes and a range of contour and highlighter sticks in shades such as; Barbados. The products are cruelty free.
Uoma Beauty favors fashion photographer, Nadine Ijwere, who has taken shots with model, Nyakim Gatwech and Allure covergirl, Halima Adem. Adem is from Somalia, but escaped to a refugee camp in Kenya. She is represented by IMG Models and won Miss Minnesota where she was the first contestant to wear a hijab. She has been in Sports Illustrated as well as being a major runway icon. Gatwech has been dubbed; “The Queen of Darkness” and hails from Southern Sudan. Chuter believes beauty comes in every color and is part of the movement to encourage change for inclusion and to eradicate injustices. Uoma’s main message is that all are welcome to this beautiful tribe. Uoma would welcome a donation to #blcklivesmatter and #humanrightsmatter because no one should feel left out. Other organizations; The George Floyd Memorial Fund, Reclaim the Block, the Minnesota Freedom Fund, Black Visions Collective and the NAACP are foundations which support the Black American community.
The HBO documentary: “About Face: Supermodels Then and Now”, directed and produced by Timothy Greenfield Sanders in 2012, is a look into the world of well known models, the fashion industry, photographers, female roles in fashion and society, self image, youth and aging, ethnicity, designers, magazines and advertising. The hour and a half movie, at first, might seem to be about superficiality and the business of the modeling industry, but underneath, interviews and clips highlight personal experiences and the changes in the field. The film adds a focused lens into a world in which one glimpses an ad or a cover, but then it directs the viewer to an understanding of the psyche at varying times in society. Female beauty is a topic and what does it mean to be beautiful. Some of the models who appear in the documentary are; Carmen Dell’ Orefice, Isabella Rosellini, Carol Alt, Marisa Berenson, Beverly Johnson, Christie Brinkley, Cheryl Tiegs, China Machado, Lisa Taylor, Christy Turlington and Paulina Porizkova. Director, Timothy Greenfield Sanders, is a portrait photographer and has had exhibitions at national museums, seeing life through the eye of an artist. Each model speaks about their time in the limelight and expresses their thoughts and experiences as their life as a model. The camera’s focus delves into the mind’s of modeling insiders and leaders. Thus, an interpretation of the title: About Face.. modeling and fashion has turned around and a face and body are ways of communicating style, signs of the times, confidence and insecurity, acceptance and rejection, exclusion and inclusion, youth and maturity.. the list goes on.
In the beginning, the modeling world attracted actresses who did not make it to the top of the acting world and turned to modeling. Many thought a fashion model was akin to being a prostitute, but after WW2, advertising brought modeling to the forefront. In the 1930’s -1950’s, society ladies such as; Wallace Simpson, Gloria Vanderbilt, the Morgan’s and the Whitney’s, would make trips to Paris and other locations abroad to buy haute couture. Modeling illustrations and photos showed females as “ladies”, not as the creative muses which we see today. Many were to look more ladylike and have an attitude so they would be untouchable or non approachable.
Italian star, Carmen Dell’ Orefice, has been modeling for 40 + years and now has the confidence to get in a yellow taxi and walk away when she does not like a job. She has had a long running career and speaks about how the modeling world was a smaller arena and looked for models with a stereotypical look and cookie cutter image. Beverly Johnson was the first black model to appear on a Vogue US cover in 1974. Model, China Machado’s entry was hard because she was told she would have to work in editorial positions, but would not be on covers or do a lot of high fashion work. Machado was neither black or white, but of mixed European and black African heritage. Her look was viewed as exotic, but not very marketable. Machado became an editor at Harper’s Bazaar and had a studio, became a mom, but she did not appear on the cover of Bazaar Magazine while former Editor in Chief, Diana Vreeland, was in charge. China Machado praises Ebony Magazine for the promotion of models with darker skin tones. Christie Brinkley, one of Cover Girl’s top “all American models”, has been featured in many magazines. She became recognized for her long blond hair, big white smile and fit tan body which is captured in several of the annual Sports Illustrated Swimsuit Issues. Brinkley was living in Paris, as an artist, when discovered and had not planned on a modeling career. Lisa Taylor, an affluent Caucasian model, discusses her relationship with Halston and a sheltered upbringing in relation to the diverse city and sexualized modeling industry. Jerry Hall, Mick Jagger’s flame, talks of her Texas roots and transition from Studio 54 nights to fashion career. Marisa Berenson, a socialite and model, explains her era’s top models and thinks fashion is about self expression and creativity, not only looks. She did not see herself as especially beautiful and her family did not encourage her to pursue this as a long term career. Marisa is an actress who starred in Cabaret, a long time UNESCO Goodwill Ambassador and is the maternal granddaughter of fashion designer, Elsa Schiaperelli. At the time, modeling was a very short lived career and would last 2-4 years. Isabella Rosellini, whose mother is actress, Ingrid Bergman, found it hard to fill her mother’s shoes. She speaks about not feeling beautiful or having conventional looks and how aging is still a current issue. Rosellini came back as a spokesmodel for Lancome and Tresor perfume. Lancome’s target market aimed for females over 40, but society was not quite ready for the “mature” women. Rosselini states, it is her daughter, Elettra, who gets invited to the it parties.
Carol Alt, an 80’s era modeling star and a small town girl, saw a transition in modeling from the 60’s and 70’s to the 80’s. Maybe the changes in modeling are due to world events such as; the Vietnam War and the sexual revolution. Carol Alt worked on long running cosmetics campaigns and was a covergirl. She now reflects that much confidence came from an inner sense of self as opposed to a modeling portfolio. She did pose for Playboy, but it was tasteful and revived her fashion career. Alt, recently, developed skin care line, Raw Essentials. The products contain raw vegetables which help nurture and heal the skin through nature’s greens and colder temperatures. Iconic fashion photographer, Francesco Scavullo, is known for snapping many fashion shoots. In the 80’s, he was known for filming vignette TV commericals for Calvin Klein Jeans, starring Brooke Shields. Some might recall Brooke Shields wearing the tight jeans as she lay on the floor, softly whispering; “You know what comes between me and my Calvins, nothing”. Scavullo had picked Shields to do an Ivory Soap ad at the age of 11 months. In the documentary, Scavullo and Calvin Klein reminisce about their fashion work and its relation to the times of Studio 54, Warhol, teen starlets and models.
The 90’s supermodels; Paulina Porizkova, Christy Turlington, Cindy Crawford, Helena Christensen, Claudia Schiffer, Stephanie Seymour, Karen Mulder, Naomi Campbell and Elaine Irwin were part of the era in which the term supermodel was coined. It instantly linked model’s names with a brand, established a pop culture connection and brought these beauties fame and instant worldwide recognition. Paulina Porizkova fled communist Czechoslovakia with her family and settled in Sweden. She came to NYC and became the face of Estee Lauder, an all time covergirl, major Swimsuit Illustrated model and top fashion persona. Paulina says she did not recognize her great beauty then, but now appreciates her physical and emotional self more. She went on to marry Car’s musician, Ric Okasak, and has been a judge on Project Runway. Porizkova was a love interest in Okasak’s music video, Drive. Christy Turlington modeled for the big name high fashion runway designers in NYC, Paris, Milan and London. Turlington had many fashion and cosmetic contracts, a long run with Maybelline and Calvin Klein Eternity Perfume, makeup and latter CK underwear ads, until Kate Moss became the muse of the moment. In addition, Turlington had constant editorial work and her face seemed plastered on magazine stands since she appeared on multitudes of magazine covers. After the peak of her modeling career, she founded, Every Mother Counts. It is a worldwide non-profit organization which helps with life threatening and complicated pregnancies, especially in less developed countries. Christy Turlington’s experience with a traumatic pregnancy, peaked her interest in helping with maternal health. Many in the supermodel group are featured in George Micheal’s music video Freedom. The song’s lyrics refer to modeling, celebrity, sexuality, exploitation and plastic surgery. The models, replace Micheal’s presence, as they are seen in sensual poses while lip syncing to the dance tune. Cindy Crawford, the dark haired supermodel with the infamous mole above her lip and voluptuous curves, is one of the biggest supermodel names. The list of her modeling projects is beyond long and she was linked with Richard Gere. She is now married to restaurant entrepreneur, Rande Gerber. She has a son Presley who does modeling, but daughter, Kaia, is a spitting image of Cindy C., and has made an entrance to international modeling.
The 90’s brought out more supermodels in the high stakes fashion world and they often worked with actors and were linked romantically with musicians. Thus, bringing the new combination and trend of MTV, pop music and fashion. Stephanie Seymour is a known 90’s fashionista and had a contract with Victoria’s Secret, endorsing the lingerie and walking down the VS catwalk. Many of the supermodels signed contracts with Victoria’s Secret and lent their names to the annual runway show, merchandise and catalogue. VS became a lingerie store in every mall and made it appealing to be sexy. People associated themselves with a store known for a mysterious name, Victorian decor, supermodel pictures on the store walls and goods as well as being able to leave with a trademarked pink striped shopping bag. At the VS flagship store on Fifth Avenue, a floor is dedicated to the store with models’ pictures and outfits worn in the fashion shows. Seymour dated the reckless Guns N Roses rockstar, Axl Rose. In his video, November Rain, she plays Axl’s bride and the music and theme are a mini drama about marriage and death. Stephanie is now married to avid art collector and publisher, Peter Brant Sr.. Brant owns the Brant Art Foundation in Greenwich, Connecticut which exhibits contemporary pieces. They have 3 children together and another is a son from a previous relationship. She has started her own lingerie line, Raven and Sparrow. Helena Christensen has been a highlight in fashion, posing for VS, jewelry and clothing brands. She is intertwined with music and is the love interest in Chris Issak’s black and white video, Wicked Game. Christensen and Issak frolic on an exotic beach with clouds, sky shots, palm trees, guitar singing and romantic embraces lit on fire with a mysterious melody. The scenic images are filmed by fashion photographer, Herb Ritts. The song is used in the David Lynch movie; Wild at Heart. Christensen is half Danish and half Peruvian which contributes to her olive complexion, dark hair and green eyes. Helena dated lead INXS singer, Micheal Hutchence, but the relationship, tragically ended. She now has a son with actor, Norman Reedus, and lingerie line; H.C. for The Triumph Collection. Helena Christensen, a photographer and model, and artist, Camilla Staerk, opened Staerk and Christensen. The NYC design studio decor is noir, romantic and gothic with Nordic mythological symbols. The Danish styled space focuses on photography, architecture, art, film and fashion projects, exhibitions and sales which reflect their heritage. Helena and Camilla model for their line which includes: black bathing suits with thematic names: the knot and the wave, Danish swallow patterned sandals, sunglasses, turbans, and mod short boots. 30 % of apparel sale profits go to City Meals, the organization provides 250,000 food deliveries, which help those housebound with COVID. A recent resort collection photo shoot, at The Dorado, Ritz Carlton Reserve in Puerto Rico, promotes the brand and has been featured in fashion and design publications. Some profits go to those affected by Hurricane Maria as Helena travels the world to work with displaced persons and refugees. Christensen is busy as a creative director for high end perfume, Strangelove, founder and creative director for Nylon Magazine and operates Butik, a NYC downtown boutique which focuses on antiques, decor and design with many Scandinavian/Danish items.
The controversies of modeling. Plastic surgery is a topic which is central to the film’s content. Modeling agencies, the industry, pressure and insecurities can lead females to choose surgery to enhance their appearance or maintain youthful looks. Some models disagree with getting plastic surgery and state they would rather look natural and appear less frozen, remaining authentic to their beauty. Eileen Ford, the founder of The Ford Modeling Agency and the gold standard of agencies, speaks about protecting the young girls from the wild and exploitative sides of the field in the big city. Many of the younger models lived in the Ford apartment, as a way to shield them from dangers. Carol Alt and Christy Turlington say living with other models under Eileen Ford, helped them from being exposed to the fast life. The film explores the life of rising model, Gia Carangi. “Baby Gia” was not as shielded and succumbed to drugs and HIV. The supermodel times were essential to the development of the fashion and modeling world. It allowed models an exposure to celebrity status and designer brands became bigger household names for sale. Consumers identified with the models and were more likely to develop a connection with a product and fashion line when they saw a familiar face or could hope to be like them. Stores such as; Guess had many of the supermodels in their ads, making the jeans and clothing popular with females who saw the images of current models dressed like old time starlets; Sophia Loren, Marilyn Monroe and Bridget Bardot. The Fashion Cafe in NYC, run by a group of four 1990’s supermodels, was a hang out for those who wanted to eat and view modeling memorabilia. Sadly, it has closed. During this time, an April 1992 Vogue US cover which celebrates the magazine’s 100th anniversary, hit the shelves. The cover features a line up of nine supermodels who are dressed identically in white shirts tied in a knot and white jeans, interspersed between ladders. It is a memorable cover and piece of fashion frozen in time. By the end of the 90’s and in the early 2000 period, modeling saw a wave of girls from South America and Eastern Europe. Names like; Alessandria Ambroiso, Adriana Lima, Giselle Bundchen, Natalia Vodianova and Sasha Pivovarova emerged on runways and ad campaigns. They had their run, further expanding diversity and inclusion. Some companies have chosen to replace actresses in fashion and cosmetics campaigns, hoping a return to old Hollywood.
Despite the fashion history time frame, the age old topic about aging, ethnic factors and eating disorders, modeling is not always an easy path nor is it constantly glamorous. It reflects, shapes and impacts the economy and continues to evolve. Currently, YouTube, TikTok, Snapchat, Pinterest and Instagram have replaced video fashion channels like MTV’s House of Style, hosted by Cindy Crawford, and Elsa Klench’s CNN Style, a narration of streaming runway shows. Modeling does reflect, shape, and impact purchasing power and its effect grows exponentially. Online retailers and their websites are new and effective merchandising tools. It is easy to go online and browse the David Yurman site in order to buy from their latest necklace collection. One can look on Yoox or Net a Porter for this coming season’s wardrobe. Graphic design, interactive store chat spaces, avatars which measure your size and moving images on a computer screen are an attractive shopping alternative to brick and mortar stores. This is especially true in the new times of COVID-19 where there is the need to shop from home. The future of cosmetics companies such as; Estee Lauder and Shiseido, let a consumer try on lipstick through digital technology and take their picture with the look as well. This will help your online purchase and show the look beforehand. Some have these try on screens in the stores. Technology can utilize this digitalized try on concept for clothing, jewelry and shoes sold at boutiques. Celeb fashion stylist, Rachel Zoe, has Style in A Box, DVF has an online delivery service, DVF Link to rent clothes and stay at home sales. Rent the Runway offers monthly and weekly subscriptions or one can choose a business outfit for the day. Hair products; sprays, keratin, masks, the much needed hair coloring and personalized hair style looks can be futuristically marketed, as if one was right in the salon chair. Nail colors, repair polish, top coats, buffers and other tools, sold at nail salons, benefit consumers with online tech, color selections and tips from technicians. High end nail design salons; Paintbox and JINsoon offer nail kits and tutorials for issues ranging from how to remove acrylic tips and gel polish and how to maintain a healthy nail bed and practice cuticle care. Origins, the Frederic Fekkai Hair Salons, Kiehl’s and MAC do provide online skin, makeup and hair assessments which address questions and concerns. One can upload a picture to video and receive immediate advice. Spas and doctors are providing aesthetic tele -medicine consultations with Zoom and FaceTime while doctor’s offices are closed. Instagram Live has been holding interactive discussions, product demonstrations and lectures with plastic surgeons, dermatologists, dentists and personal trainers. Fast and international global commerce, universal social media, rebranding a new high tech genre and social media influencers, create a unique fashion era. The newer models, Bella and Gigi Hadid, Taylor Hill and Dev Windsor are fashion role models for the Millennial and Z Generations. Roy Orbison’s song; “Look in the Mirror” plays during the movie and speaks volumes for an eternal fashion whirlwind. Be prepared for the changing rhythms and landscape of the modeling and fashion industries.
MAC Cosmetics X Selena, named the singing queen of Tejano, Mexico, has an upcoming makeup launch on April 6th, Selena La Reina. One can purchase the cosmetics online at their pre sale and the official sale begins, April 21. MAC stores are currently closed due to COVID-19. Become a star and show the looks on the social media or when you are in the mood to play with makeup. In the 1997 movie Selena, Jennifer Lopez chronicles Selena’s career and tragic death, a moving memorial to the star. MAC is doing a second Selena 25th anniversary collaboration, organized by MAC and Selena’s sister, Suzette Quintanilla. Selena had a flourishing singing, song writing and fashion career. She owned boutiques in San Antonio and Corpus Christi. Selena performed in spectacular concerts, singing in Spanish and English, as a Tejano musician. She began performing in her birthplace state of Texas. Selena became a worldwide name, winning a Grammy. Selena sold 60-65 million albums and she became one of the most well known 90’s Latina singers in the US. The makeup collection is a tribute to her life and star powered shine, thus the name: Selena La Reina or Selena the Queen. MAC X Selena ads feature pictures of the singer and the products reflect her sparkly and vivid persona. MAC designed a black makeup bag with Selena’s name, written in iridescent sparkle lettering. Inside the makeup bag, one can put the line’s lipsticks, gloss/lip glass, eyeshadows and highlighters which have creative and symbolic names, reflective of her Mexican heritage. One can get an exclusive sneak peak at the line which has some makeup products, in bold purple casing. Purple was her favorite color and her name is emblazoned on the items. There is a complete makeup package in a purple case, named the vault. Many will choose to purchase a lipstick, compact, highlighter or shadow to get a taste of MAC X Selena. The branding uses an iridescent color for one side of a palette and the other side is black with a rhinestone bustier. The “holographic” rhinestone bustier is a top which Selena frequently wore when performing. There are pictures of Selena wearing the sparkly bustier and sporting black pants and a black hat. Eye shades have a range of subtle and bright colors with names such as; 25, Hey Dad Pizza, It’s a Texas Thing and Live in Concert. The lipsticks are in hues of pink, purple and neutrals with monikers; Involvidable (unforgettable), Dame un Beso (give me a kiss) and Big Bertha. Blush colors are named; Muy Excited, Te Amo and Captive Heart. The Extra Dimension Skin Finish is a rich gold pearlescent highlighter in a flower pattern, adding a glow to ones face. There is a memorabilia picture of Selena which one will see as they open the case. MAC’s lip glass has a popular pink shimmery color: Bidi Bidi Bom Bom and it comes in a bright red color, Siempre Selena. To many, Selena was a music icon and represents first generation Mexican American females. One can watch MAC’s glamorous online tutorial, in which, a Mexican American female shows her makeup routine using MAC products and select shadows and gloss from the Selena collection. You can swipe with Selena and do a virtual try on. Come and celebrate MAC X Selena’s 25th music and legacy anniversary, tag yourself on social media@maccosmetics and at #MACSelena. On a side note, MAC does frequent collaborations and partnerships. There is a new Barbie makeup collection, featuring Barbie dolls images and highlighting the doll’s classic pink with lipsticks, shadows and blush. There was a 2019 makeup partnership with the Broadway rendition of Moulin Rouge, a video demonstrates looks done with the show’s actors. Since 1994, The MAC Viva Glam Foundation has donated $500,000,000 to benefit AIDS and vulnerable communities. Most recently, $10,000,000 has gone to serving nutritious meals for vulnerable populations who are fighting COVID- 19. MAC works with companies such as; God’s Love We Deliver which helps approximately 5,000 people with shelved food, in addition to their other work. The Angel Food Project hires restauranteurs and chefs who are out of work due to the virus. If you buy a MAC Viva Glam lipstick, 100 % of the proceeds will go to a cause through the Viva Glam program. MAC Charitable Foundations is a subsidiary of Estee Lauder Charitable Foundations and The Estee Lauder Company. We look forward to the Selena Collection and to be back in a MAC store.
Deepica Mutyala, an Instagram and YouTube influencer, began her Live Tinted makeup line, this past year. Deepica was born in Texas and is American, but her ancestry is from India. She decided to begin a makeup line after hearing feedback from females and experiencing her own makeup needs, as a female with darker coloring. There is a foundation line from Iman, the Somali supermodel, and Fenty Beauty by Rihanna and Black Opal, but Deepica dreamed of starting a cosmetics line which stood out from the others. Mutyala wants to meet the needs for colors which compliment darker skin tones, eye color, lip shades, addressing skin concerns and providing versatility for all females, especially those from backgrounds in which females tend to be a darker shade and “every shade in-between”. Deepica Mutyala, partnered with Go Daddy, for a be yourself campaign and produced online makeup tutorials, interviewing friends and working with entrepreneurs, models and makeup artists. Deepica’s, initial goal, was to provide tutorials and have Instagram followers with a diverse audience and community. There is a need for marketing cosmetics to females from Asian, Southeast Asian; Indian, Caribbean, African, Latina and mixed race heritages, in order for women to embrace ethnic and diverse beauty. She wants females with darker complexions and features, to not be put into the “Caucasian” makeup and beauty world box. Mutyala’s favorite book; The Atlas of Beauty: Woman of The World in 500 Portraits, by photographer, Mihaela Noroc. The coffee table book, illustrates women from over 50 countries and pictures their heritage and personal stories. Deepica created a series of vlogs about the makeup, branding and entrepreneurship which went into the creation for: Live Tinted. The brand is vegan, cruelty free and non-comedogenic with vitamins, C and E, as well as hyaluronic acid. She got to be in a L’Oreal hair commercial which she posted, for all to see. Deepica moved to NYC and eventually settled in the LA area. She is working hard to create an online brand which is sold on her website, but a goal is to have these products in stores such as; Sephora and Macy’s. The Huestick – color corrector comes in a range of colors and is for blending, concealing under eye issues and hyper pigmentation as well as for lips and eyes. The colored Huesticks are; Origin with red/orange tones which correct blue tones for the darkest complexion, Rise, in terra-cotta or penny, Perk in pink and a new berry shade, Free. Found is a new all purpose multi stick with a burgundy tone. Live Tinted has developed a range of colors and focuses on brighter hues of orange, purple and red tones, for lips, eyes and cheeks. Mutyala speaks to her Indian culture with her cousins and sisters and engages in topics such as; Indian weddings, dating, family holidays and turning 30, lending a personal touch to Live Tinted. Indian stars such as; Aishwarya Rai, Padma Lakshmi, Priyanka Chopra and Mindy Kahling are frequently seen on TV and in ads, but these females are a demographic which are not as popular, commercially. Hopefully, all will go well and more females will embrace their unique heritage. One aspect of Live Tinted, Deepica welcomes interaction and feedback from consumers. She listens to their real life concerns, emotional issues, beauty and lifestyle needs. Deepica Mutyala was just on a segment of Good Morning America, explaining the concept of Live Tinted. In the afternoon, she spoke on a panel at the DVF Studio, celebrating International Women’s Day. Deepica is a young entrepreneur who has found a business niche by taking a personal concept of identity, ones face, and highlighting visages with skincare and makeup for varying heritages.