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At first one sees the picture of The Moulin Rouge (Red Windmill) cabaret in Paris, but looks can be deceiving. The new Hermès luxury lip line, Rouge Hermès, came on the market this spring. Hermès, the 183 year old Parisian house of fashion and style, has introduced a lip collection. Hermès is a traditional, yet stylish brand with a caleche or horse carriage logo. The family fashion house began as a saddle company and Hermès has many designs with equestrian themes. The company is known for its solid and graphic print silk, twill and cashmere scarves, leather goods, Birkin and Kelly handbags, prestigious men’s ties, perfume and high end clothing. The Hermès Rouge palette is based on 76,000 silk and leather shades which comprise the 24 lips colors. The line has ten matte colors and 14 stains and is modeled after the Kelly calf skin box bag. The lipstick tube architecture is the creation of Pierre Hardy, creative director for Hermès shoes and jewelry. The cases are made of lacquered polish and brushed metal like the permabrass material used in the bag’s hardware. They come with 3 vertical stripes of color blocking in: black, white and gold with a gold plated Hermès seal on the bottom. The limited edition color tube comes in white, blue and orange and a few other tri -color variations A lip pencil, lip brush, balm and poppy lip shine are available to enhance your pout. The lipstick is priced at $67 with refills at $42, there will be future limited edition colors for $72. An ad shows women holding orange cases, between their lips, wearing a multitude of lip colors. The tagline; une femme dit en un accent Français, (a woman in a French accent, says): “orange turns red”. The shades vary from beige to reds and corals to violets and the Hermès name is etched into the lipstick. Colors have names such as: Rouge Mexique, a bright pink shade reminiscent of a Mexican fiesta, Corail Fou, a bold coral, Violet Insensé, a plum hue and Orange Boîte/Box, the companies signature orange. A range of beige colors: Beige Tadelakt, with a sunny glow, named after Berber styled houses and Beige Kalahari, a color like the deserts in Namibia and Botswana. Rose Dakar is a shade reminiscent of Lake Retba in Senegal. Hermès Beauty is headed, by Jerome Touron, who collaborated on the collection. Bali Barret, artistic director for the women’s line says; “Color is a language for Hermes, nuanced, irrational and playful”. Hermès plans to expand its makeup line with foundation, blush and eye shadow palettes as well as skincare. This lip service is not the drugstore lipstick brand, it competes with brands such as; Yves St. Laurent’s Tatouage and the Christian Louboutin line. Tatouage Lip is an all day, high impact velvet cream lip stain with a range of berry to bold colors. Louboutin Lipsticks are shaped as a stiletto heel and have gold plated and black casing with a crown like top. They come in a jewel case and are put in a black velvet pouch tied with a ribbon. The rich colors and branding evoke glamour, coming in velvet matte, sheer voilè and silky satin formulas. They retail in the $90 price range.The lipstick market is fraught with competition and many will purchase lip shades in a time of a COVID 19 due recession, a less costly way to own a piece of haute couture. Hopefully, the design and colors of Hermès Rouge will brighten outfits and boost your mood. Accessorize with Hermès perfume; Un Jardin Sur Le Nil, (A Garden on the Nile) and get a sense of springtime green or a stroll down the island gardens along The Nile River at Aswan. Notes of lotus, green mango, sycamore wood, calamus root and grapefruit are calming, pair the fragrance with a newly colored lip and begin the summer.
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