Tiffany’s sells fine jewelry and has relied on traditional marketing with Audrey’s Breakfast atTiffany’s, wearing low slung and close to the neck pearls with a black dress. The current digital ad campaign for the Hardware Collection has a new concept and face. One of the collections is bold geographic shapes, chain links, ball shapes and added locket charms. The new global brand ambassador is K Pop singer; Rosé. Rosé poses in pictures, wearing drop ball shaped earrings, chainlink necklace and bracelet. The Blackpink singing group has catchy and sedcutive tunes such as; “On The Ground”. The girl group group is comprised of three other females who model for Dior, Celine, and Chanel.Rosé has a pretty edge to her appearance. She is Tiffany’s new marketing choice along with Lupita Nyong’o, Johnny Yee and Elle Fanning. The brand is creating a marketing campaign, aiming to target a younger demographic who prefers more modern jewelry. She has blond hair with a pink tone, paired with the 18 K rose gold Hardware. Rosé is on the cover of Vogue Australia and did a campaign with St. Laurent. She is wearing a short alluring black outfit with gold accents. You can follow her on Instagram at; Roses_are _Rosie and the band at; Blackpink. The flagship window features The Hardwear collection pieces resemble a ball and chain theme, reminiscent of the rhythm and skyline of NYC. One can attach a lock charm or any other of the Tiffany links to create a new look. The window’s backdrop is a black and white screen with moving images of the city skyline. Rosé is of Korean heritage, but was born in New Zealand and grew up in Australia. Her music and look embodies K Pop, the language and some of the style, but her current dream is residing in the Big Apple. Rosé has been wearing Tiffany since she was a teen. Expect to see her in future fashion and cosmetic ads as well as her pursuit in music. The mix between fashion and music seems to always enhance brands and link music to another pop culture destination.