Holographic Avatar and Marketing with Lil Miquela

Brud is an entertainment, robotic, augmented reality and artificial intelligence company in LA. The company is a pioneer with the conception and technology of AI characters such as; Lil Miquela and commercial avatars. Chief Creative Officer, Nicole de Ayora, and Trevor McFedries, technical wizard and DJ, and Sara DeCou helped create a robotic hero product for the fashion and entertainment industry. A 19 year old digital apparition named Lil Miquela, is a an augmented reality femme fatale, developed in 2016. De Ayora says; “Lil Miquela acts alone.” She is the nouvelle avatar and a style visionary influencer. Originally, she was used as a fake CGI character with fictional personas; the couple: Bermuda and Blawko. Miquela appears in music videos; “Money” and “Hard Feelings” which were shown at Lollapalooza and Coachella. Consumers, at first, were perplexed by the pictures of an image with rubbery-smooth skin, dark hair, freckles and digitally rendered hair. Her persona is grafted onto the body of a teen Instagram model. Some wondered if she was real or the brainchild of the Brud Company. The new trend in marketing fashion and style seems to be a holographic pop star by augmented reality. Analog replaces digital for Millennials and Generation Z. Miquela has been in Prada, Burberry, Chanel, Fendi, Calvin Klein, Samsung Galaxy, Lauv and streetwear campaigns. How do people respond to this type of marketing, in many ways and we will grow used to the concept which will replace some traditional promotions. In a picture, Lil Miquela, can be seen wearing Louis Vuitton and NYX Créme Color Face and Body Paint in bold red. Makeup artists and stylists have worked to perfect the image and show products for a targeted demographic market. As of this year, she has 2.4 million Instagram followers and is popular on YouTube, Facebook and Twitter. Engineers, graphic designers, music producers, ex Spotify, AOL and Microsoft employees and new style “movie studios” have created fictional characters that are similar to a relatable friend. Japanese pop artists tend to also use avatar and anime themes. It is similar to a modern day Superman cartoon. The concept was modeled after the 1939 show: “The War of Worlds”, it is going trans-media. TechCrunch, CNBC, CNN Money, VOX, The Cut, WIRED, High Snobiety and Elle Magazine are covering the new sensation; Lil Miquela. The character has helped with causes such as; Black Girl Code, fundraising for the wildfires in California and LGBTQ issues. Miquela kisses model Bella Hadid in a Calvin Klein ad and a storyline depicts her as a sexual assault victim. All to help with today’s rapid pop culture changes. Her inspiration is influenced by the TV show; Will and Grace. Investors have put $125 million dollars into virtual reality star, Lil Miquela, and her success. Miquela Sousa or better known as; Lil Miquela, can earn up to $10,000 dollars an Instagram post, she is the coolest girl we know.

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