All in the Family; TVF for DVF

Fashion icon, Diane von Furstenberg, has fashion offspring in her lineage. Her name is Talita von Furstenberg and she is DVF’s granddaughter. Talita or she uses the acronym, TVF, launched a spring capsule collection called TVF for DVF. It is a line of 23 outfits targeted for a younger Instagram generation and is sold at a lower price point. This is a project which TVF has been working on this past year. She grew up traveling with DVF and learned about the fashion empire. The line is sold in DVF boutiques and online, she just had a launch party and a two day pop up store in Los Angeles and she will debut in NYC. The collection consists of frilly and whimsical spring dresses, crop tops and skirts in pastel colors and flower prints. The ads have been on the social media, there is publicity in magazines such as; Teen Vogue and Elle USA. TVF, Kaia Gerber (Cindy Crawford’s daughter) as well as other fashionista influencers can be seen wearing the outfits online. TVF is currently a sophomore at Georgetown University, but hopes to work at DVF’s headquarters upon graduation.

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