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The famous FAO Schwarz toy store is reopening in NYC
as well as having a pop up store in Toronto and future
venues in Spain, China and Australia. The doors open;
with oversized stuffed animals, the life sized piano,
in the movie “Big”, magic shows, DIY train sets and play
grocery. A new twist, a baby doll adoption center. The NYC
branch will be at 30 Rock Center and opens to pre- Xmas
crowds on November 18th. The store with big red letters
was formerly on Fifth Avenue, but closed in 2015.
The original 1862, FAO Schwarz, was in Baltimore
and was named Toy Bazaar. See a mini Mercedes
Benz for $25,000 with 44,000 red, white or black
Swarovski crystals, a gift for future drivers. Model,
Gigi Hadid, surprised us with the 1st female toy soldier
outfits which FAO employees wore to greet
shoppers. The store made a Barbie doll of Hadid as
well as having a manicure station. FAO S. has a 27 foot
tall rocket ship with their famous teddy bear astronaut.
Who would have known when Frederick August Otto
Schwarz immigrated from Germany to Baltimore, he
would create a dynamic and #returntowonder toy store.
Schwarz was sold in 2002 to Right Start and then
Toys R Us, as the parent company. 360Degree Brands
is going to be at the helm and it looks like a happy holiday
season for kids and the inner adult at heart.
Published by Cosmopolitan Compact
I focus on fashion, couture, jewelry/accessories, beauty, makeup, products, influencers and media and their relation to culture, pr, branding and advertising, A look at the design and the aesthetic arena from varying perspectives.
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