- Photo by Lukas on Pexels.com.
Cartier has its’ first pop up shop on 121 Wooster Street in
Soho. The display is from October 5th -November 4th-
11 A.M. to 7 P.M.. The exhibit is the introduction of Carat
Perfume, reminiscent of the brand’s diamonds. Mathilde
Laurent, the chief perfumier, developed the fragrance
with the Maison Cartier. A company, The Bureau of
London Affairs, set up panels of lights which are positioned
at differing angles, in order for the viewer to walk through
light diffraction. The experience, olfactory and sensory, is
an immersive experience and one receives a video of their
tour. Cartier studied a diamond baguette to see the light
diffractions which occur within their facets. The light,
an architectural prism of colors and is similar to the
creation process. The viewer also experiences a mono-
chromatic light with a burst of white flashes that bring a
halo effect similar to an olfactory sensation. Cartier
exhibits; The Mantra Wall, The Red Olfactory Boxes, The
Fountain, Pasha Men’s Grooming and Mille Facettes or a
Thousand Facets. A contest,”Your Chance to Shine”, will
give you a shot at winning the Leset Diamant Necklace and
VIP service. On Fridays, there will be hair styling with tiaras,
Saturday, engraving and flower displays, Sundays are for
olfactory meditation. Shine bright like a diamond and
diamonds are a girl’s best friend are never too cliche.